Japanese retailer discovers an intelligent way to fight the resellers of PS5

It has been almost a year since the launch of PlayStation 5, but the system is still incredibly difficult to achieve, thanks in large part to resellers. Resellers have made it much more difficult (and expensive) for players get almost anything new these days, but the Japanese retailer Nojima Denki is counterattacking. According to a Tweet translated by Monster Hunter YouTuber @aevanko, Nojima Denki is writing the full name of the client directly in the box, so the resellers will not have the option to stay in anonymity. The retailer is also opening the box and pulling the DualSense controller package included.

The original tweets of @aevanko can be found embedded below.

The point of the full name is that most resellers want to be anonymous. The store requires you to use your dotted card or identification account, I think you have your real name written in it is a great detour to resellers, I think.

  • Gaijinunter (@aevanko) October 8, 2021

Nojima Kenji can't read Kanji... (w/ Hanazawa Kana, Seki Tomokazu) | CoLLa Seiyuu

All in all, it seems an intelligent way to dissuade the resellers! Most players interested in obtaining a PS5 for themselves will not worry about the damage to the box or packaging of the DualSense controller. However, an open or damaged box will make it more difficult for resellers and means that they can not hide behind the user names on sites like eBay. It is possible that some resellers are still willing to move on, but if this leads to a little more product for players who really want these systems, then the measures will be worth it. The answers to the previous @aevanko tweet have mostly positive, and some even tagged the local retailers to encourage them to do the same.

It will be interesting to see if more retailers follow the example of Nojima Denki! The global scarcity of semiconductor has hindered that video game companies manufacture enough product to meet demand, and resellers have aggravated that problem; In the United Kingdom, Parliament has even considered completely banning the scalping of videogame consoles! Meanwhile, retailers could implement measures such as Nokima Denki. It remains to be seen how effective this will be to dissuade the resellers, but if it turns out to be a success, it is expected that more retailers adopt a similar approach.

Are you still struggling to get a playstation 5? Would you like more retailers to do this? Let us know in the comments or share your thoughts directly on Twitter in @marcdachamp to talk about everything related to games!